ABOUT RHINE MARKETING CORPORATION
Rhine Marketing Corporation was established on May 26, 1964 in Cebu city as the marketing arm for the Philippine Sewing Machines Manufacturing Corporation, now known as “METERCOR.” Its main thrust is to offer low cost installment plans, and to employ sales agents in commission to sell its products.
In 1970, Rhine diversified its product lines by carrying consumer durables such as television, refrigerators, and washing machines to name a few. This also marked the expansion of its branch network nationwide to cater to a larger market thereby penetrating the Mindanao and Luzon regions. Currently, Rhine has over 50 branches and growing.
With the advent of a new management team in August 2010, Rhine has enhanced its operations & merchandising and has implemented new marketing strategies to stay competitive to the cut-throat appliance market. In the 4th quarter of 2010, Rhine has transferred selected branches to new locations that are densely populated and more urbanized. Its newly relocated branches now highlight more spacious selling areas with upgraded display modules and visual graphic designs for better shopping experience.
Furthermore, Rhine's new branches offer a new merchandise mix that includes products lines such as LCD TVs, air conditioners, speaker systems, refrigerators, and freezers at competitive prices. This is backed up by aggressive marketing communications programs to keep shoppers up-to-date with Rhine’s latest promotions, discounts, and events.
Indeed, Rhine has been evolving to continuously offer the best appliance deals to the Filipino consumer.